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Banking and financial Awareness Previous Year Questions

Q 161. The key challenge to market-driven strategy is

(a) Selling maximum products
(b) Employing maximum DSAs
(c) Delivering superior value to customers
(d) Being rigid to changes
(e) Adopting short-term vision
Ans: (c)

Table of Contents

Q 162. Effective selling skills depends on

(a) Size of the sales team
(b) Age of the sales team
(c) Peer strength
(d) Knowledge level of the sales team
(e) Educational level of the sales team
Ans: (d)

Q 163. Generation of sales leads can be improved by

(a) Being very talkative
(b) Increasing personal and professional contacts
(c) Being passive
(d) Engaging Recovery Agents
(e) Product designs
Ans: (b)

Q 164. A Market Plan is

(a) Performance Appraisal of marketing staff
(b) Company Prospectus
(c) Documented marketing strategies
(d) Business targets
(e) Call centre
Ans: (c)

Q 165. Marketing channels mean

(a) Delivery objects
(b) Sales targets
(c) Delivery outlets
(d) Delivery boys
(e) Sales teams
Ans: (c)

Q 166. A repair for a known software bug, usually available at no charge on the Internet, is called a

(a) version
(b) patch
(c) tutorial
(d) FAQ
(e) None of these
Ans: (b)

Q 167. A Website address is a unique name that identifies a specific _______ on the web.

(a) Web browser
(b) Web site
(c) PDA
(d) link
(e) None of these
Ans: (d)

Q 168. What is the process of copying software programs from secondary storage media to the hard disk called?

(a) configuration
(b) download
(c) storage
(d) upload
(e) installation
Ans: (e)

Q 169. The net profit will be maximised when _______.

(a) fixed cost remains same
(b) contribution is maximised
(c) fixed is increased
(d) contribution is minimized
(e) None of these
Ans: (d)

Q 170. Those cost items which attach or cling to units of finished goods are called ________.

(a) full costs
(b) product costs
(c) fixed costs
(d) variable costs
(e) None of these
Ans: (b)

Q 171. The contribution approach to pricing is based on the incremental _______.

(a) market force
(b) cost systems
(c) trade customs
(d) cost principle
(e) None of these
Ans: (d)

Q 172. The physical distribution involves which activities?

(a) Sales force costing
(b) Retail warehousing
(c) Customer service
(d) All of the above
(e) None of these
Ans: (d)

Q 173. Buying situations may be caused by ________.

(a) Awareness about competing brands in a product group.
(b) Customer has decision criteria
(c) Customer is able to evaluate and decide on his choice
(d) All of the above
(e) None of these
Ans: (d)

Q 174. The sum of direct materials and direct labour costs is called

(a) Prime cost
(b) Factory cost
(c) Overhead cost
(d) Value of stock
(e) None of these
Ans: (a)

Q 175. It is a form of individual marketing where the customer takes more responsibility for determining which products and brands to buy.

(a) Self marketing
(b) Mass marketing
(c) Segment marketing
(d) Niche marketing
(e) None of these
Ans: (a)

Q 176. Market plan can be for

(a) a brand
(b) a product
(c) product line
(d) All of the above
(e) None of these
Ans: (d)

Q 177. Which among the following is one of the 7 O’s in Framework in Marketing?

(a) Orthodox
(b) Occupation
(c) Obnoxious
(d) Operations
(e) None of these
Ans: (d)

Q 178. BEP stands for

(a) Break Event Point
(b) Board Even Point
(c) Benefit Effect Point
(d) Break Even Point
(e) None of these
Ans: (d)

Q 179. When consumers get one sample for free, after their trial and then could decide whether to buy or not then that is called

(a) Advertising
(b) Sampling
(c) Couponing
(d) Trading
(e) None of these
Ans: (b)

Q 180. Channels of marketing means

(a) Outlets from where sales take place
(b) Focusing sales on one single group
(c) Home delivery
(d) Courier Service
(e) None of these
Ans: (a)

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