GK in English

Banking and financial Awareness Previous Year Questions

Q 21. In the SWIFT code which position character represents location?

(a) First 4 character
(b) 5th & 6th characters
(c) Last 2 characters
(d) 7th & 8th character
(e) None of these
Ans: (d)

Table of Contents

Q 22. Market Research is useful for _______

(a) deciding proper marketing strategies
(b) deciding the selling price
(c) choosing the right products
(d) choosing the sales persons
(e) All of these
Ans: (a)

Q 23. Lead generation means _____

(a) Tips for selling tactics
(b) Tips for better production
(c) Generate leaders
(d) Likely sources for prospective clilents
(e) All of these
Ans: (d)

Q 24. What does the term POS stands for

(a) preparation for sale
(b) position of sales
(c) point of sale
(d) point of superiority
(e) primary outlook of salesman
Ans: (c)

Q 25. Customer Center also known as

(a) collection centre
(b) relationship center
(c) customer friendly center
(d) Loyality center
(e) None of these
Ans: (b)

Q 26. Cross-selling is defined as

(a) sale of bank products and services to existing customers
(b) a time bound seasonal function
(c) sharpens the mind-set of sales persons
(d) control the flow of information into buying centre
(e) None of these
Ans: (a)

Q 27. Which is not a proper type of direct marketing

(a) boosting sales
(b) having a focussed approach
(c) better customer contacts
(d) Advertising
(e) None of these
Ans: (d)

Q 28. Marketing size means

(a) getting new clients
(b) interacting with strangers
(c) Market survey
(d) Area allocation
(e) None of these
Ans: (c)

Q 29. Marketing of Banking is the responsibilites of

(a) sales staff only
(b) back office staff only
(c) front office sales staff only
(d) all employees
(e) None of these
Ans: (a)

Q 30. A prospect is a

(a) business goals
(b) document for marketing
(c) potential buyer of a product or service
(d) day-to-day function
(e) None of these
Ans: (c)

Q 31. Marketing of goods is required if

(a) when goods become stale
(b) demand>supply
(c) supply> demand
(d) supply = demand
(e) None of these
Ans: (c)

Q 32. Selling is _____.

(a) different from Marketing
(b) a sub-function of marketing
(c) same as Marketing
(d) more than Marketing
(e) All of these
Ans: (b)

Q 33. Good selling skills involves _____.

(a) patience
(b) perseverance
(c) empathy
(d) knowledge
(e) All of these
Ans: (e)

Q 34. A target market is ____.

(a) entire country
(b) entire city
(c) entire globe
(d) customers who need a specific product
(e) None of these
Ans: (d)

Q 35. Online Marketing is the function of which of the following?

(a) Purchase Section
(b) Production Department
(c) IT Department
(d) Designs Section
(e) A collective function of all staff
Ans: (c)

Q 36. The key challenge to market-driven strategy is

(a) Selling maximum products
(b) Employing maximum DSAs
(c) Delivering superior value to customers
(d) Being rigid to changes
(e) Adopting short-term vision
Ans: (c)

Q 37. Generation of sales leads can be improved by

(a) Being very talkative
(b) Increasing personal and professional contacts
(c) Being passive
(d) Engaging Recovery Agents
(e) Product designs
Ans: (b)

Q 38. A Market Plan is

(a) Performance Appraisal of marketing staff
(b) Company Prospectus
(c) Documented marketing strategies
(d) Business targets
(e) Call centre
Ans: (c)

Q 39. Marketing channels mean

(a) Delivery objects
(b) Sales targets
(c) Delivery outlets
(d) Delivery boys
(e) Sales teams
Ans: (c)

Q 40. Social Marketing means

(a) Share market prices
(b) Marketing by the entire society
(c) Internet Marketing
(d) Marketing for a social cause
(e) Society bye-laws
Ans: (d)

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