GK in English

Banking and financial Awareness Previous Year Questions

Q 201. Anything can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called a.

(a) Idea
(b) Demand
(c) Product
(d) Service
(e) None of these
Ans: (c)

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Q 202. _________ is the general term for buying and selling process that is supported by electronic means.

(a) Internet commerce
(b) Web commerce
(c) Computer commerce
(d) Electronic commerce
(e) None of these
Ans: (d)

Q 203. In terms of special product life cycles, a _______ is a basic and distinctive mode of expression.

(a) Genre
(b) Style
(c) Fashion
(d) Fad
(e) None of these
Ans: (b)

Q 204. The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter is called_______.

(a) Mass Marketing
(b) Market segmentation
(c) Market targeting
(d) Market positioning
(e) None of these
Ans: (c)

Q 205. Which of the following factors are the most popular bases for segmenting customer groups.

(a) Geographic
(b) Demographic
(c) Psychographic
(d) Behavcoral
(e) None of these
Ans: (b)

Q 206. Which strategy calls for using the sales force and trade promotion to move the product through channels.

(a) Push strategy
(b) Pull strategy
(c) Blocking strategy
(d) Integrated strategy
(e) None of these
Ans: (a)

Q 207. What is ‘Globalization’?

(a) Opening the economy for word trade
(b) Export and import trade
(c) Foreign tour
(d) Marketing foreign products
(e) None of these
Ans: (a)

Q 208. Web marketing involves_______

(a) Selling web cameras
(b) Web advertisements
(c) E-mail chatting
(d) Browsing the web
(e) Door-to-door canvasing
Ans: (b)

Q 209. Marketing share means_______

(a) Paid up capital
(b) Sharesheld by employees
(c) Share of business volume as compared to other companies
(d) Share price of the company quoted in the market
(e) Sensex
Ans: (c)

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