GK in English

Banking and financial Awareness Previous Year Questions

Q 61. Market share can be increased by

(a) increasing the number of sales persons
(b) increasing the sales volume
(c) increasing the products
(d) increasing production
(e) rewriting profits
Ans: (b)

Table of Contents

Q 62. Market segmentation means ______

(a) segmentation of sales teams
(b) allocation of territory
(c) sales arrangement
(d) segmentation of target group according to their needs
(e) market share
Ans: (c)

Q 63. Target group of education loans is –

(a) all school students
(b) all college students
(c) all colleges
(d) all schools
(e) all hospitals
Ans: (b)

Q 64. Referral means

(a) sales person
(b) all customers
(c) lead provided by operation staff
(d) calling the existing purchasers
(e) all purchasers
Ans: (c)

Q 65. “USP’’ in marketing means –

(a) Unique Selling Practices
(b) Uniform Selling Practices
(c) United Sales Persons
(d) Unique Selling Proposition
(e) Useful Sales Person
Ans: (d)

Q 66. The meaning of ‘conversion’ in terms of sales is –

(a) designing new products
(b) converting purchaser into sellers
(c) converting sellers into purchasers
(d) converting prospective customers into purchasers
(e) conversion of religion
Ans: (d)

Q 67. Online Marketing is mostly useful for marketing of

(a) saving accounts
(b) credit cards
(c) home loans
(d) NRI deposits
(e) business accounts
Ans: (c)

Q 68. Cross selling means

(a) city to city sales
(b) selling with cross face
(c) selling with crossed finger
(d) selling products to existing customers
(e) cold calling
Ans: (d)

Q 69. Marketing strategy means

(a) ideas for new employment
(b) old techniques of selling
(c) techniques for improving marketing activities
(d) techniques for increasing production
(e) networking
Ans: (c)

Q 70. Target group means

(a) all purchasers
(b) all sales persons
(c) targeted purchasers
(d) all consumers
(e) delivery persons
Ans: (a)

Q 71. What is the USP of saving accounts?

(a) High rate of interest
(b) Easy operation
(c) Risky transactions
(d) Expensive transactions
(e) Back office facility
Ans: (b)

Q 72. Which one of the following is not a target group for saving accounts?

(a) salaried persons
(b) loss making companies
(c) doctors
(d) government employees
(e) insurance agents
Ans: (b)

Q 73. Target group for home loans is

(a) existing creditors
(b) persons having no house of their own
(c) persons having one or more than one house
(d) builders
(e) NRIs
Ans: (b)

Q 74. Digitial Marketing is similar to

(a) online marketing
(b) cold calling
(c) web designing
(d) market fore-cast
(e) outdoor marketing
Ans: (a)

Q 75. Full form of DSA is ________

(a) Delivery Staff Agency
(b) Direct Selling Agent
(c) Direct Supplier Agent
(d) Distribution & Supply Agency
(e) Driving Sales Ahead
Ans: (b)

Q 76. Safe Deposit Locker can be canvassed among

(a) all existing account holders
(b) persons below poverty line
(c) students
(d) jewellers
(e) ATM cardholders
Ans: (a)

Q 77. Tele marketing means

(a) selling telephones
(b) sending SMS messages
(c) chatting on the phone
(d) marketing through phone calls
(e) marketing in person
Ans: (d)

Q 78. The USP of a Credit Card is

(a) cashless operations
(b) only for HNIs
(c) only for men
(d) only for employed persons
(e) transactions through cheque book
Ans: (a)

Q 79. EMI can be a marketing tool if

(a) EMI is increasing
(b) It is very high
(c) It is very low
(d) EMI has no impact on marketing
(e) EMI is a flat rate
Ans: (c)

Q 80. The USP of a Current Account is

(a) high profitability
(b) liquidity
(c) low rate of interest
(d) costly transactions
(e) friendly features
Ans: (e)

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